Nothing shifts momentum in Madden like big scoring play on special teams. One of the easiest way to get momentum in your favorite is scoring early. How about on the opening kickoff?
The Natural of Sports Gamers Online’s tutorial has some great Madden 17 tips like this video about returning kickoffs for touchdowns.
This is a great Madden 17 tip, but keep in mind, it’s probably not going to work against a human opponent and the computer might not fall for it every time. But it’s worth trying until it fails.